Medel Labs (MEX)
Since 2021, BCBG° has been the strategic partner of Laboratorios Medel in Baja California, supporting its transformation and sustainable growth.
Our collaboration spans marketing strategy, digital marketing, executive training, and business and technology advisory. The engagement focused on strengthening brand positioning, modernizing patient-facing touchpoints, and improving operational alignment between marketing, technology, and service delivery.
A data-driven, human-centered approach guided decision-making across channels. Digital ecosystems were redesigned to increase visibility, trust, and conversion. At the same time, internal teams were empowered through tailored training programs.
The result has been a more agile, competitive, and future-ready healthcare organization. BCBG° continues to support Medel as a long-term partner in strategic evolution and innovation.
